MATCHA = SUPERPOWERED GOOD ENERGY
While matcha might be new to your morning ritual, it’s been a part of Japanese culture for over 1,000 years. Matcha is finely milled green tea powder made from shade-grown leaves—bright green, rich in antioxidants, and buzzing with benefits.
HEALTH BENEFITS
Packed with a high concentration of L-theanine — which regulates caffeine uptake — our matcha delivers a smooth buzz that won’t leave you jittery. The proof? Long before we were around, Japanese monks reached for matcha to enhance their focus during meditation (and still do to this day). Add in a serious dose of antioxidants, and you’ve got a drink that supports focus, immunity, and overall good energy.
Emotionally, the act of preparing matcha - from sifting to sipping - offers a moment of mindfulness and high-intention well being.
OUR MATCHA AT CHA CHA
At Cha Cha, we take matcha seriously. We traveled all over Japan in search of the perfect source, finally locating the preeminent matcha cultivator in Uji (whose first harvest is sent directly to the Emperor of Japan). Stone-ground from the youngest leaves, stems and veins removed, our ceremonial grade matcha is the real deal. Every cup we serve is whisked to order, the traditional way. No shortcuts. No squeeze bottles. Just vibrant, ceremonial-grade matcha, prepared with love, care and intention.
MATCHA Vs. GREEN TEA
Technically, matcha is a form of green tea. But during the harvest cycle, a shade is put over the tea plants, which creates a very intense environment for the plant. In a fight for survival, the plant's nutrients are brought up into the leaves, which gives it is bright green color and healthy benefits.
Those leaves are then hand-picked, steamed and dried, before being milled into a fine powder. And unlike green tea, is steeped into water, Matcha is whisked into water, so you are actually consuming the entire leaf (and all of its nutrients too), which has a smooth balance of umami.
MATCHA VS. COFFEE
We’re not anti-coffee—we’re justpro-matcha. While a typical matcha has around 70mg of caffeine (compared to 95mg in a cup of coffee), it feels completely different. Thanks to L-theanine, matcha delivers a steady, focused buzz without the spike and crash. No jitters. No 3 p.m. slump. Just clean energy that keeps you feeling good
READY TO TRY IT?
Whether you’re curious or already obsessed, there’s no better way to experience matcha than at one of our Cha Cha cafés. Swing by and let us whisk one up for you—or bring the ritual home by ordering our ceremonial-grade matcha online. However you sip it, we’re here to help you fall in love with matcha
