We started Cha Cha as an alternative to artisanal coffee culture and the extreme, hyperbolic world of energy drinks. This is not your ordinary caffeine fix.
Our adventurous elixirs – made with ceremonial grade matcha – are a special sort of pick-me-up. A calm, clear, and centered energy, guaranteed to elevate your day. Pop into a cafe and say hey, or send us a text at 917-633-9000 to order some Cha Cha energy, delivered to wherever you are.

We started Cha Cha as an alternative to artisanal coffee culture and the extreme, hyperbolic world of energy drinks. This is not your ordinary caffeine fix.
Our adventurous elixirs – made with ceremonial grade matcha – are a special sort of pick-me-up. A calm, clear, and centered energy, guaranteed to elevate your day. Pop into a cafe and say hey, or send us a text at 917-633-9000 to order some Cha Cha energy, delivered to wherever you are.

Summer 2015

We travel to Japan and discover the source of truth for all things matcha. We connect with the preeminent cultivator in Uji — whose first harvest is sent directly to the Emperor of Japan — and start buying their ceremonial grade matcha in bulk.

June 2016

Cha Cha opens its first location at 373 Broome in NYC.

Summer 2016

Matcha soft serve arrives! Business Insider ranks it the #2 ice cream in NYC (not mad about it).

July 2017

Our midtown oasis at 1158 Broadway opens, just in time for peak iced matcha season.

May 2018

Matcha lemonade becomes a sensation.

October 2018

We open lucky number 3 — 327 Lafayette, to be specific.

November 2018

Our ceremonial grade matcha is available for purchase. Cha Cha in your kitchen!

December 2018

We open our first location outside NYC, on 510 North Robertson. What’s up, West Hollywood :)

March 2019

We open our second West Coast outpost, 1401 Abbot Kinney.

September 2019

We unveil Cha Cha in can form.
Get ‘em here!